The Analog Life: 50 Ways to Unplug and Feel Human Again via InsideHook
In 2006, a UX designer named Aza Raskin invented a concept called “infinite scroll.” The feature provided an alternative to internet pagination — anytime users reached the end of a feed, timeline or results page, they could just flick the screen down for more. And like magic, more always arrived.
Raskin knew exactly what he’d built: “If you don’t give your brain time to catch up with your impulses, you just keep scrolling,” he explained in a BBC interview. “It’s as if [you’re] taking behavioral cocaine…sprinkling it all over your interface. That’s the thing that keeps you coming back and back and back.”
Read this entire article – The Analog Life: 50 Ways to Unplug and Feel Human Again via InsideHook

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